We’re thrilled to share some fantastic news...Vital Pet Group has been named Wholesaler of the Year at the 2025 Pet Industry Federation (PIF) Awards! This incredible achievement recognises the dedication, passion, and hard work of our entire team, and marks a major milestone in our journey of growth and innovation.
The PIF Awards are one of the most prestigious accolades in the UK pet industry, celebrating businesses that demonstrate excellence, innovation, and a true commitment to supporting retailers and pet owners alike. Winning Wholesaler of the Year is a testament to the energy, creativity, and teamwork that drives us forward every day.
Peter Brame, Group Trading Director, said:
"Winning Wholesaler of the Year is a huge honour for everyone at VPG. This award is a reflection of the hard work, dedication, and passion our team brings to the business every day. We’ve achieved so much in such a short time, and this recognition inspires us to continue innovating and driving the pet industry forward."
Amy Spratt, Group Head of Marketing, added:
"We’re incredibly proud of what the team has achieved. This award shows what can happen when people work together with genuine passion and focus. It motivates us to keep challenging ourselves, creating new solutions, and continuing to set the standard in the pet industry."
Since its formation, VPG has transformed rapidly; turning challenges into opportunities, innovating product offerings, and building stronger partnerships across the pet sector. This award recognises not just the results, but the culture, dedication, and vision that make our team truly exceptional.
Celebrate with us! Shop Now
